Websites AI quotes
and people trust.On land you own.
Websites that answer your customers clearly, so people trust what they read and AI repeats the right facts about you. Yours to keep. Safe by design.
A painted treehouse in a golden autumn forest by a lake. Its windows light up, and Dango, the Umaru Creative mascot, stands below it.
Your own land
Own the land
you work on.
Platforms are useful, but what you build there stays on their land. One automated decision can take years of posts and followers, and the appeal goes unanswered.
On a platform's landYou work the land. The platform keeps the harvest.
Read furtherThe 2025 Instagram ban waveOn your own landYou work the land. You keep the harvest.
Your social account is not yours. Your website is.
Why now
Every page now has two readers.
AI and people.
Many customers now ask AI before they visit. When your page does not answer clearly, AI fills the gap with what it finds elsewhere.
When the answers are already on your page, AI and people hear the same story.
- Reader one · AI
- Repeats facts, not slogans. Needs clear answers, even to the hard questions.
- Reader two · People
- Need their answer, and a reason to trust you, the moment they arrive.
Safe and private
Pull up the ladder.
Keep your website safe.
Every extra plugin is one more door to lock. A small, well built website has fewer doors, and each one is looked after.
-
Built simply, kept safe
Fewer moving parts mean fewer things that can go wrong.
-
Respectful to visitors
Only what you need is measured, and messages come straight to you.
-
Always a copy
Your website is backed up, so nothing is ever lost.
Client work · Health and care
Health data,
kept where it belongs.
A compounding pharmacy wanted an online order platform. Every tool was checked against France's rules for health data before anything was built.
- Online order platform?
- Health data: hosting must be certified
- Three tools checked
- US standard only
- Costly to self host
- Not on the certified list
- Fillable PDF forms
Market Watch
Market research,
before your coffee gets cold.
Every week something moves: a competitor's price, a new buyer question, the way AI describes you. The Dango Brief shows what matters in about three minutes, and the changes you approve are made on your website.
Your Own AI
AI sovereignty:
you hold the keys.
Everything your company knows is a private library.
Your own AI answers your team from it, and you decide where the books are kept and who can read them.
Services
Three rooms,
one treehouse.
Start with the room you need most, and move into the others as you grow.
-
The treehouse Websites Websites AI quotes and people trust, on land you own. From €3,900Step inside -
The dock Market Watch Every week, see what buyers ask and what AI says about you. Approve the changes, and your website is updated. From €690 per monthStep inside -
The campfire Your Own AI AI your team can use every day, with your knowledge kept in your hands. Step one from €1,800Step inside
About the founder
Hello, I'm Yatzu.
Before building websites, I stood behind the counter. At a duty free store and a large pharmacy in Paris, I answered the questions people ask just before they decide, in Chinese, English and French.
Having worked at a pharmacy in Lille, I know how carefully health information has to be handled, and the special rules that protect it.
After ten years in France, I now work from Jyväskylä, Finland. I build websites that people and AI both trust, and that stay in the hands of the companies that own them.
Umaru Creative is a one person studio by design. The person who listens to your business is the person who does the work.
- Based in
- On Earth
- Before that
- Ten years in France
- Languages
- Chinese, English, French
- Works with
- Growing companies and independent brands
Contact
Bring your questions.
Good websites start there.
Tell a little about your business and what is on your mind. Every message gets a reply within two business days.
Your website. Your knowledge. Your rules.