Websites AI quotes
and people trust.
On land you own.

A painted treehouse in a golden autumn forest by a lake. Its windows light up, and Dango, the Umaru Creative mascot, stands below it.

Your own land

Rent a room, or own the land?

Social platforms, marketplaces and many website builders are rooms you rent. They are useful, but the landlord sets the rules. Your own website is the one place online that can truly be yours.

A rented room their land your land New rulesNew priceNew terms A lantern, by choiceA flower box, by choiceA new room, by choice
A rented room their land your land New rulesNew priceNew terms A lantern, by choiceA flower box, by choiceA new room, by choice

  • Your name on every key

    The domain and every account belong to your company.

  • Yours to take anywhere

    Your content and files move with you, whenever you decide.

  • Room to grow

    Add new rooms when your business needs them, on your terms.

Why now

Every page now has two readers.
AI and people.

Many customers now ask AI before they visit. AI reads your pages, tells your story in its own words, and often sends people straight to the page that answers them. Every page needs to be ready for both.

When the answers are already on your page, AI and people hear the same story.

Reader one · AI
Repeats facts, not slogans. Needs clear answers, even to the hard questions.
Reader two · People
Need their answer, and a reason to trust you, the moment they arrive.
1AI reads it 2AI retells it 3People read it too

Safe and private

Pull up the ladder. Keep your website safe.

A small, well built home is easier to keep safe. Every site is built with only what it needs, and looked after so nothing is left open.

  1. Built simply, kept safe

    Fewer moving parts mean fewer things that can go wrong.

  2. Respectful to visitors

    Only what you need to know is measured, and messages go straight to you.

  3. Always a copy

    Your website is backed up, so nothing is ever lost.

See how each website is built →

Ladder up. Lights on.

Market Watch

Market research, before your coffee gets cold.

Every week, see what buyers ask, what AI says about you and what competitors are doing. It arrives as the Dango Brief: a few picture cards, read in about three minutes. The changes you approve are made on your website.

See how Market Watch works →

A wooden jetty on a calm lake in an autumn forest.

Your Own AI

AI sovereignty, made practical.

Everything your company knows is a private library.
Your own AI can read every book and answer your team's questions, straight from your manuals, price lists and guides. You decide where the books are kept, and who can read them.

About the founder

Hello, I'm Yatzu.

Before building websites, I stood behind the counter. At a duty free store and a large pharmacy in Paris, I answered the questions people ask just before they decide, in Chinese, English and French.

Having worked at a pharmacy in Lille, I know how carefully health information has to be handled, and the special rules that protect it.

After ten years in France, I now work from Jyväskylä, Finland. I build websites that people and AI both trust, and that stay in the hands of the companies that own them.

Umaru Creative is a one person studio by design. The person who listens to your business is the person who does the work.

Based in
Jyväskylä, Finland
Before that
Ten years in France
Languages
Chinese, English, French
Works with
Growing companies and independent brands

Contact

Bring your questions. Every good website starts there.

Tell a little about your business and what is on your mind. Every message gets a reply within two business days.

Ask your question →

Your website. Your knowledge. Your rules.