Platforms change.AI changes.Your land stays yours.
A painted treehouse in a golden autumn forest by a lake. Around it, a social media post and a shop listing drawn in grey outline keep changing their layout, prices and rules, and an AI drawn in cyan keeps changing its shape. The treehouse never changes; its windows light up and a gold key appears at its door.
Your own land
Rent a room, or own the land?
Social platforms, marketplaces and AI tools are rooms you rent. They are useful, but the landlord sets the rules. Your website is the one place online that can truly be yours.
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Your name on every key
The domain and every account belong to your company.
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Yours to take anywhere
Your content and files move with you, whenever you decide.
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Room to grow
Add new rooms when your business needs them, on your terms.
Keep using the platforms you like. Just build your home on your own land.
Why now
Every page now has two readers.
AI and people.
Many customers now ask AI before they visit. AI reads your pages, tells your story in its own words, and often sends people straight to the page that answers them. Every page needs to be ready for both.
When the answers are already on your page, AI and people hear the same story.
- Reader one · AI
- Repeats facts, not slogans. Needs clear answers, even to the hard questions.
- Reader two · People
- Need their answer, and a reason to trust you, the moment they arrive.
Safe and private
Pull up the ladder. Keep what's yours safe.
A small, well built home is easier to keep safe. Every site is built with only what it needs, and looked after so nothing is left open.
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Built simply, kept safe
Fewer moving parts mean fewer things that can go wrong.
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Respectful to visitors
Only what you need to know is measured, and messages go straight to you.
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Always a copy
Your website is backed up, so nothing is ever lost.
AI, your way
Use AI on your terms.
AI can save your team hours. You decide which tool to use, what it may see, and when to switch. Whatever tool you pick, what your company knows stays with you.
Change the tool. Keep the fire.
Services
Three rooms, one treehouse.
Start with the room you need most, and move into the others as you grow.
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The treehouse Websites A website people and AI both trust, built on land you own. Planning from €1,200Step inside -
The dock Market Watch Every week, see what buyers ask and what AI says about you. Approve the changes, and your website is updated. From €690 per monthStep inside -
The campfire Your Own AI AI your team can use every day, with your knowledge kept in your hands. Step one from €1,900Step inside
Also availableProduct KnowledgeProduct ContentAI Search Visibility
How it works
One person, start to finish.
The person who listens to your business is the person who builds it. Nothing gets lost between handovers. Most websites take 4 to 12 weeks.
- 1
Listen
Your business, your customers and your goals come first.
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Gather
Your content is brought together and checked with you.
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Build
Your website is designed, built and tested on every device.
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Hand over the keys
Everything is handed over, with a simple guide for your team.
Selected work
Treehouses already standing.
Three recent builds for very different businesses. Each one is shaped around the people it serves.
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Private therapy practice A calm website for a private practice, built around trust, privacy and a simple booking form. Visit the site (opens in a new tab) -
Small food maker A minimalist site for a small food maker, with weekly menus and preorders. Visit the site (opens in a new tab) -
Prefab home builder A product website for a builder of prefab homes, with a model explorer that helps buyers compare. Visit the site (opens in a new tab)
About the founder
Hello, I'm Yatzu.
Before building websites, I stood behind the counter. At a duty free store and a large pharmacy in Paris, I answered the questions people ask just before they decide, in Chinese, English and French.
After ten years in France, I now work from Jyväskylä, Finland. I build websites that people and AI both trust, and that stay in the hands of the companies that own them.
Umaru Creative is a one person studio by design. The person who listens to your business is the person who does the work.
- Based in
- Jyväskylä, Finland
- Before that
- Ten years in France
- Languages
- Chinese, English, French
- Works with
- Growing companies and independent brands
Contact
Knock on the trapdoor.
Share a few details about your business and what you would like to change. Every message is answered within two business days.
[email protected] · Jyväskylä, Finland. Working remotely with brands in Europe and North America.
Your land. Your rules.
Build on land you own.