Jyväskylä · Central Finland
Independent web studio
Handcrafted websites, plus bespoke weekly market research and web analytics reports, for small businesses and independent brands. Your domain, your code, your data. Nobody else’s rules.
Rented vs owned
Social platforms are rented rooms in someone else’s tower. The landlord sets the rent, changes the locks and decides who finds your door. A website is a treehouse on your own land.
Keep your socials. Just make sure they lead home. Read: the 2025 Instagram ban wave →
Algorithm changed Reach down overnight
Pay to be seen Boost this post?
Account under review Access restricted
Terms updated Your content, their licence
Services
Everything you need to be found, trusted and chosen, built on foundations you own. Pick one room or move into all of them.
Custom websites built for clarity. Easy for visitors to navigate, easy for you to manage, and structured so search engines and AI tools read them accurately. Static, fast and very hard to break.
Short videos, social visuals, promotional materials and email campaigns that tell your story without noise. Made to match your site’s voice, and to lead people home to it.
Bespoke weekly market research and web analytics reports. See what competitors are doing, what your buyers search for and how your own site really performs, written in plain English with a clear action list.
Your Google profile set up and optimised so nearby customers find you first, on Maps and in Search, with the right hours, photos and categories.
Updates, tweaks and improvements whenever you need them. Already have a site built elsewhere? I can make it clearer, faster and easier to trust.
Weekly reports New
Two bespoke reports, researched for your business and delivered to your inbox. No dashboard to log into, no data sold on, and every claim sourced.
Report one
What moved in your market this week, checked against your competitors and your customers, not a generic industry template.
Report two
How your own website really performed, translated from numbers into plain English and a short list of fixes.
Weekly report · Week 39
Kahvila Aalto (sample client)
Visits
1,284
+12% vs last week
Enquiries
23
+4 vs last week
Last 8 weeks
Where visitors came from
Plain English Most new visitors found you by searching “cinnamon buns jyväskylä”. Your menu page keeps them longest, but only 1 in 9 reaches the contact button.
Café Lumo added a weekend brunch menu and later Sunday opening hours.
Source: their website, 22 SepSearches for “gluten free pastries” in Central Finland rose again this week.
Source: Google TrendsYou appear in AI answers for 2 of 6 tracked questions about cafés in Jyväskylä.
Source: checks in ChatGPT and GeminiKorvapuustipäivä is on 4 October. Interest in cinnamon buns usually climbs the week before.
Source: calendar and last year’s trendWeek 12 of 12
Every week adds a ring. Wider rings, busier weeks. Growth you can see, measured without surveillance.
Best suited to brands competing in a defined search category or retail channel, where being absent has a direct cost. Priced to your scope.
Data security
Security isn’t an add on. It’s how the treehouse is built, from the roots up, so you can stop worrying about who else has a key.
I build static websites: plain, pre-built files. There is no admin login or database sitting on the server waiting to be guessed or hacked.
Fewer moving parts means fewer unlocked doors. No stack of third party plugins that need patching every other week.
HTTPS everywhere, sensible security headers, and forms that send straight to your inbox rather than through a data broker.
Your weekly numbers are measured with privacy first tools. Your visitors are counted, not tracked across the web or sold on.
Domain in your name, code in your hands, logins in your password manager. Nothing is held back, and nothing is held hostage.
Everything is portable. If you ever move on, you take the whole treehouse with you. No exit fees, no lock in.
Process
A clear, personal process in four steps. Most projects are finished in two to four weeks, depending on scope and how ready your content is.
01 Discovery
We start with a conversation about your business, your customers and what makes you different. I look at your market too, so the site is built around how people actually find you.
02 Design
I create a design concept that reflects your brand. We refine it together until it feels just right, before a single beam goes up.
03 Development
Once the plans are approved, I build your site with clean, efficient code that loads quickly, reads clearly to search engines and AI tools, and is very hard to break.
04 Launch and support
After testing and review, we launch. You receive the deeds, documentation and training, so you can look after your treehouse with confidence.
Who I work with
Small businesses, creatives and independent brands. If you value clarity, sustainability and quiet creativity, I’d love to work with you.
Coffee shops and bakeries that need a simple, effective home online to show what’s fresh and bring people through the door.
Artisan producers who want to share their story and connect with customers, shops and restaurants.
Local businesses that take pride in their work and need a website that reflects the same care and attention to detail.
Artists, designers and purpose driven people who want to communicate their vision without an algorithm in the way.
Businesses competing in a defined search category or retail channel, where the weekly reports show exactly where you stand.
Portfolio
Three recent builds. Each one owned outright by the people who use it.
01
A calm, nature inspired website for a private practice. A quiet digital space that reflects trust, privacy and human connection.
02
Handcrafted sushi sandwiches with a calm, minimalist design that highlights weekly menus and pre-orders.
03
Innovative prefab steel homes built for strength and sustainability, told through storytelling and a clear model explorer.
About the founder
Ten years in France, long enough to take bakeries seriously. Now based in Jyväskylä, where the forests and lakes are a better commute.
I started Umaru Creative because small businesses deserve websites that actually work: honest structure, clean code, and content that both people and AI tools can understand. And because nobody should have to rent their home from a platform.
Every site I build gets the same attention I’d give a good recipe. Nothing generic, nothing rushed. Just like a well made millefeuille: simple, solid and made with care.
The market research report covers competitor moves, what your buyers are searching for, your visibility in Google and AI answers, and local or seasonal signals. The web analytics report explains how your own site performed: visits, sources, the pages that lead to enquiries and the searches that found you. Both end with a short, prioritised action list, and every claim is sourced.
Each report is bespoke, so the price depends on your market, how many competitors and questions we track, and whether you want one report or both. Tell me about your business and I’ll send a clear quote. No long contracts.
You do, completely. The domain is registered in your name, you receive the full source code and content, and your analytics data can be exported at any time. If you ever move on, you take everything with you.
For most small businesses, yes. A static site is a set of pre-built files, so there is no database or admin login on the server for anyone to break into, and no pile of plugins waiting for security patches. It is also faster and cheaper to host.
Most websites are finished within two to four weeks, depending on scope and how ready your content is. You get clear milestones, so you always know what is happening and when your site will go live.
Yes. You’ll be able to update everyday content such as text, photos, menus and opening hours, and I provide documentation and training so you feel confident. For bigger changes, hourly support is always there.
Yes. If your content isn’t ready, I help structure your message, sharpen what makes you different and write clear copy in your voice, so the site communicates as well as it looks.
Blog
Practical thinking on search, AI and owning your corner of the web.
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Contact
Tell me a little about your business and what you’d like to build. I reply within two business days.